For a while there has been great excitement among many social media consumers. These consumers are the serious-minded subscribers who insist on using platforms like Instagram, Facebook and Pinterest, among others. A lot of the commercial work tends to be swinging towards Pinterest and Instagram due to these platforms’ visual focus if you will. Part of the excitement among the business-minded consumers has to do with the latest ability to instantaneously provide them with increased weight and volume in terms of new friends, if utilizing the Facebook platform, and followers, if utilizing the Instagram platform.
And whether buying new friends for the Facebook platform, or buying followers on Instagram coattails, there have been many disappointments too. The disappointments have arisen amongst those who simply never did their homework. And if they were not bothered to do the necessary research and development required for putting in and tightening all the screws, the nuts and bolts of the new startup, they simply were not that interested or serious about the enterprise in the first place.
But no such disappointments for those that are serious about their business and with the likes of Facebook, Instagram and Pinterest. Indeed, many of these serious, and many say, successful startups, are finding themselves having to buy Facebook friends, or buying followers on Instagram, as the case may be for their preferred platform for marketing, advertising and promotional purposes. But they have never forgotten the practical work that still needs to be done, as they continue with their due diligence and market research exercises.
And then this. Compound interest, or what could be compared to that financial methodology, sets in. The need to buy friends or followers diminishes as the months roll by because hardworking online entrepreneurs are beginning to experience the positive effects of organic growth in terms of growing the numbers of followers and friends, as the case may be for their chosen platforms. They now have a more formidable presence on the World Wide Web and it is becoming a lot easier for customers or target markets and internet inspired entrepreneurs to find each other halfway.
On the one hand, discerning consumers spot the hashtags and catchphrases and follow these up. And on the other hand, the bidding entrepreneurs explore new avenues amongst their rivals or frenemies, masquerading all the while as followers. In actual fact, there is no masked ball effect. There is no need to remain anonymous or pseudonymous in order to ‘steal’ clients from other platforms. In fact, there is mutual respect amongst all and sundry, and there is this burning spirit of entrepreneurship that spurs the men and women on.
As for those who became dormant or comatose in the company of their bots, or embroiled in a helter-skelter with trolls and spammers, just where are these folks today? Lost in translation perhaps? Lost in the netherworld of the ranks of the unemployed where the doling system is nothing but a record from the proverbial stone age.